WHO WE ARE.
A boutique creative consulting, public relations, branding, and artist representation firm. Ivy League educated, with a combined background in the social sciences and creative arts, Lalaboy’s founders use their expertise to help creatives & brands expand their presence and awareness throughout traditional and digital media.
What we do.
- Get brands up to speed on local and national trends
- Share traditional and digital pr expertise
- Provide access to relationships, and build and cultivate new ones for you
- Generate ideas that create authentic movements
- Provide insights on ways to engage with the Latino market
- Create campaigns specifically targeted to niche alternative audiences
How we do it.
- We aim for a broad reach while maintaining brand voice and integrity
- We craft carefully customized messaging
- We share knowledge and integrate learnings
- We focus on strategy and actionable results
- We get wild, creative, and bold
- We stay focused and specialize on what we do best : Beauty, Fashion, Lifestyle, Art
OUR CAPABILITIES.
We are ready to execute for you.
Bilingual Capabilities (English-Spanish)
Brand and Public Relations Strategy
Build and Nurture Media Databases
Content Creation
Copy Update / Copywriting
Event Creation and Production
Design and Development
Digital PR
Material Translations (English-Spanish)
Market Research
Media Kits
Partnerships
Pre-Design
Press Releases
Public and Media Relations
Press Releases / Pitch Development
Press Releases Distribution
Social Media Management
Sponsored and Advertorial Partnerships
Website Design and Visual Branding
OUR PROCESS.
- We conduct a comprehensive assessment of you.
- We identify the ideal influencers for you.
- We provide a solid roadmap for you.
- We create PR campaigns that combine traditional and alternative tactics tailored to your brand’s ethos.
- We curate a targeted media world.
- We organize and produce buzz-worthy interruptions.
- We consistently communicate with your target audience and media.
- We follow-up and secure placement.
- We track coverage and provide results.
- We assess and adjust our process as needed to maximize efforts.
- We work with you to ensure placements translate into your goals.
LEADERSHIP.
SUSET LABOY.
Founder, PR Research & Copy Master.
Suset Laboy brings her knowledge of social sciences and writing to Lalaboy’s creative lab. “I am a social scientist and a writer by training. Whenever I sit down to understand and give shape to my clients’ stories, I do so with a critical eye to revealing their true essence. I thrive in thoroughly researching each outlet we collaborate with. This helps me give substance to my work and best understand how to pitch stories to the media.” Suset mixes this expertise with years of writing and consulting for other pr professionals to effectively communicate her clients’ messages.
MARIA LABOY.
Founder & PR Creative Director.
Maria Laboy has a background in design and architecture. Her innate eye for forms and aesthetic informs her point of view. “As a kid, I was always interested in how things looked and worked. I was the kind of child who used to touch everything. I liked to relate to the world around me in that way. I am always thinking about how things should look, should be presented, how people relate to images around them.” This attention to detail and presentation help this Laboy present and represent her clients with excellence.