The Essence
The Afrolatino Festival of N.Y. celebrates the contributions of Afrolatinos through networking, cultural exchange, artistic showcases, culinary presentations, and education. It serves as an important opportunity for organizations working within Afrolatino communities to raise social awareness and highlight their work. Our mission is to provide a positive public space to pay tribute to the African roots of people from Latin America and the Caribbean. 2015 was especially important because it also served to commemorate the International Decade for People of African Descent declared by the U.N.
The Approach
Artists, key figures of the Afrolatino community, politicians, and members of the press kicked off the festivities by recognizing the contributions of accomplished Afrolatinos in New York City. We provided support with social media implementation and tracking leading up to the festival and during the festival, as well as assistance in non-media related communications and production communications.