The Essence
Layana Aguilar, a Project Runway Alum, came to us with an evolved aesthetic and point of view for her Spring 2014. Our task was to incorporate and communicate her new utilitarian, edgy approach, connecting it to the sexy feel her line came to be known for during the show.
The Approach
Working with Layana pushed us to turn some of our approaches upside down. To position her already recognized brand as an indie, niche brand required us to place Layana’s personal growth at the center of the story we told about her. We collaborated with a fantastic production team to produce a show that had a raw, albeit refined, feel.
RESULTS.
The Huffington Post
Billboard
TimeOut NY
News 12
Fader
Gothamist
NY 1
Vibe
The Hype Magazine
Pix 11 News
Fader
Fusion
Vibe
Latina Magazine
Respect
Vibe
Fader
Okayafrica
Fader NYC
Fusion
My Lifestyle Magazine
Latina Magazine
Snkrbst
I Don’t Do Clubs
My Lifestyle Magazine
Vibe
TimeOut NY
Remezcla
Voices Of NY
Yahoo
Univision
The Knockturnal
Hiphopzilla
Afropop Worldwide
Latino Rebels
El Periodico Hispano
A Son De Salsa
Vice Versa
Critica
El Parche Cultural
El Siglo
Sounds And Colours
Hispanically Yours
La Prensa Cultural
The Uptown Collective
Latinol
Movement
Ariana’s List
Oogeewoogee
