The Essence
From April 17th to April 20th, Los Perros Locos’ Alex Mitow took over the now defunct Noah’s Ark Deli and Restaurant (399 Grand Street) for a 4-days underground arts, music, and culinary revelry. Each night delivered a different and unique experience, from a retro-inspired evening with Sylvana Joyce + The Moment, a Debaucherous DISCO DinerDinner featuring AndrewAndrew and Azucar!, to a pan-Latin night. The event brought together a motley of interacting dishes, performances, and musical choices meant to celebrate and redefine the All–American diner in a fun and zany context.
The Approach
Tie the event to the nostalgia of yesteryears while keeping it current. The message shared with the media highlighted what made the space unique in the past and what the event brought to it. In this way, we captured what the fours days were all about—existing in community in spaces that may come and go but are never forgotten.
RESULTS.
Village Voice
Time Out New York
Guest Of A Guest
The Lo-Down
Bowery Boogie
E-Huber
Short & Sweet NYC
Food For Ott
The Manhattan News 2
Barton’s Bites
Joonbug
Manhattan With A Twist 2
