The Essence
When we first met Cesar, he had industry experience and amazing raw talent that needed to be broadcasted to the world. The challenge was creating material and a story that effectively conveyed his cerebral, maverick personality without watering it down in the process of growing his following.
The Approach
For Cesar, we distilled his brand to its essential elements, crafting material that channeled his charismatic, offbeat, irreverent nature. We partnered with other brands that reflected this such a Katie Gallagher, Marimacho, Voz, and Davines. We sought opportunities to showcase his work within the beauty and hair industry by targeting digital and traditional media in three specific categories–mainstream, indie, and Latino. Through these efforts we more than tripled his media presence. Proud mamas, much? Today, Cesar’s cadre of celebrities include the likes of Jennifer Hudson, Lala Anthony, and Ciara.
RESULTS.
Huffington Post
Modern Salon
Ok! Magazine
Cosmopolitan
US Weekly
Marie Claire
Latina Magazine
Seventeen
Huffington Post
Star Pulse
Glam Belleza Latina
Latest Hairstyles
Nylon Magazine
Teen Vogue
Stylesight
