The Essence
For its second year in New York, Superfine! brought its largest art fair yet to NYC at the Meatpacking District during Frieze Week. The fair, which proposes a fresher, more friendly and approachable atmosphere where New Yorkers from all walks of life consider and collect art, hosted 1,200 works of art by 78 global exhibitors including progressive galleries, curators, and independent artists.
Superfine! brought serious hometown credibility (50%+ of exhibitors hailed from the NYC area) and progressive politics (70% of exhibiting artists were women with a base that also strongly reflects people of color and LGBT+ artists). Each fair is a unique cultural experience designed to inspire and inform while also providing a fun atmosphere where everyone’s inner collector can shine.
The Approach
Lalaboy PR provided strategic guidance that included targeted public relations through the Superfine! Fair NYC 2018 in New York City.