FASHION: Auralis Spring/Summer 2011 Collection

The Challenge

Although a new player in sustainable fashion, Auralis approached us with more than just a label. She had a specific aesthetic and way of life to share with the world. Our challenge was to shape the brand of this relative newcomer and carve a space for it in the industry and create a solid media presence.

The Approach

To define the Auralis’s brand and ethos, we created the “urban-tropical” aesthetic. We then sought opportunities to showcase the brand through The Green Shows and a Kickstarter and Social Media campaign that appealed to the media. After The Green Shows, we secured a series of speaking engagements and media opportunities within the Latino, Green, and Alternative audiences that legitimized the brand’s place in sustainable fashion.