LIFESTYLE & TECH: BeVisible's BeWokeSF

The Essence

BeVisible, an emerging professional networking platform, is creating an unprecedented conference where technology, art, music and professional worlds collide in a vibrant and entertaining immersive experience. Talented professionals and companies will connect in a space that fully embraces inclusion, diversity, and belonging. At BeWokeSF, women, LGTBQ, non-gender binary individuals, people of color, and individuals of all backgrounds will work together to dissolve professional and personal barriers to success.

The Approach

Lalaboy PR provided strategic guidance that included research, conceptualization, and execution of a Communications Plan including messaging, public relations and social media activation campaigns.

RESULTS.

Over 550 event registrations using Social Media Advertising.

34 event calendar listings + 52 online + 4 newsletters + 2 print media placements in Top Art & Mainstream Publications.

1,483,864 impressions across all platforms